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ALMA MATER
Факультет економіки, бізнес-аналітики та підприємництва
Факультет міжнародних економічних відносин, управління і бізнесу
Факультет інженерії та транспорту
Факультет інтегрованих технологій
Факультет інформаційних технологій та дизайну
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Issue Date
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2021
Рекламні особливості на ринку туристичних послуг, як універсалій «Маркетингу взаємовідносин» у контексті формування стратегії збуту в ключі PR-технологій створення лояльної поведінки споживача
Власенко, Н. А.
;
Власенко, Н. А.
;
Vlasenko, N. A.
;
Савіна, Г. Г
;
Савина, Г. Г.
;
Savina, H. H.
;
Савін, С. Ю.
;
Савин, С. Ю.
;
Savin, S. Yu.
;
Набока, Р. М.
;
Набока, Р. Н.
;
Naboka, R. M.
;
Трухачова, К. В.
;
Трухачёва, Е. В.
;
Trukhachova, K. V.
;
Манзик, М. В.
;
Манзик, М. В.
;
Manzyk, M. V.
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Author
1
Manzyk, M. V.
1
Naboka, R. M.
1
Trukhachova, K. V.
1
Vlasenko, N. A.
1
Манзик, М. В.
1
Набока, Р. М.
1
Савин, С. Ю.
1
Савін, С. Ю.
1
Савіна, Г. Г
1
Трухачёва, Е. В.
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Subject
1
marketing communications
1
ourist advertising
1
promotion of tourist product
1
sales strategy
1
маркетингові комунікації
1
поведение потребителя
1
поведінка споживача
1
просування туристичного продукту
1
рынок туристических услуг
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Date issued
1
2021